Market research methods and resources

Market research methods and resources

Our researchers identify the best sources and methodologies to get answers to your questions.

We probe databases, open and invisible web resources, social media, publications, and more. We also conduct interviews with experts, customers and others who can provide valuable insight.

We analyze all information collected, put those findings into context, and prepare clear reports that explain our conclusions. The result is actionable intelligence that you can use.

Research process

  • Connector.

    Research project discovery

    Each project begins with a detailed discussion to determine what you want and need to know. Our objective is to understand what kinds of decisions you want to make. We will work together to determine what’s “nice to have” and what you really “need to know.”

  • Connector.

    Determine the type of research needed

    Insight Researchers conducts primary and secondary research. Sometimes only one type of research is needed; in other cases, a combination of both is preferred.

    What is primary research?

    Primary research involves talking to individuals or conducting surveys. In primary research, the research analyst develops a list of relevant questions so it’s a lot more likely you’ll get the answers you need.

    What is secondary research?

    Secondary research involves identifying relevant information in already published reports, documents, articles, websites, blogs, etc. In secondary research, someone else already asked the questions and compiled the information. As such, you might find exactly what you’re looking for, but you might not.

  • Connector.

    Develop a research strategy

    To compose a research strategy, Insight Researchers considers a wide range of sources and then picks the most appropriate for your needs. If we’re going to conduct primary research we have to figure out who to interview and how and where to find them. If we’re going to do secondary research we need to identify which kinds of sources to use. We typically look at 

    • The “Open Web” (the Internet we all know)
    • The “Invisible Web” (documents that are available online but are deep within databases and thus are not searched by Google or other search engines)
    • Social media (comments made by the general public)
    • Private databases and market research reports.

  • Connector.

    Project kick-off

    At the project kick-off meeting, we review and confirm the project scope, format for deliverables, communications plan, and timeline.

  • Connector.

    Research and analysis phase

    During the research and analysis phase, we gather data and information, sort, segment and analyze it, and then add our insights to provide actionable intelligence. Findings are presented in easy to understand formats or charts, depending on the nature of the work and your needs.

  • Connector.

    Follow-up

    We follow-up completed projects with a call or meeting to make sure that you have all the information you need.

Research process

  • Connector.

    Research project discovery

    Each project begins with a detailed discussion to determine what you want and need to know. Our objective is to understand what kinds of decisions you want to make. We will work together to determine what’s “nice to have” and what you really “need to know.”

  • Connector.

    Determine the type of research needed

    Insight Researchers conducts primary and secondary research. Sometimes only one type of research is needed; in other cases, a combination of both is preferred.

    What is primary research?

    Primary research involves talking to individuals or conducting surveys. In primary research, the research analyst develops a list of relevant questions so it’s a lot more likely you’ll get the answers you need.

    What is secondary research?

    Secondary research involves identifying relevant information in already published reports, documents, articles, websites, blogs, etc. In secondary research, someone else already asked the questions and compiled the information. As such, you might find exactly what you’re looking for, but you might not.

  • Connector.

    Develop a research strategy

    To compose a research strategy, Insight Researchers considers a wide range of sources and then picks the most appropriate for your needs. If we’re going to conduct primary research we have to figure out who to interview and how and where to find them. If we’re going to do secondary research we need to identify which kinds of sources to use. We typically look at 

    • The “Open Web” (the Internet we all know)
    • The “Invisible Web” (documents that are available online but are deep within databases and thus are not searched by Google or other search engines)
    • Social media (comments made by the general public)
    • Private databases and market research reports.

  • Connector.

    Project kick-off

    At the project kick-off meeting, we review and confirm the project scope, format for deliverables, communications plan, and timeline.

  • Connector.

    Research and analysis phase

    During the research and analysis phase, we gather data and information, sort, segment and analyze it, and then add our insights to provide actionable intelligence. Findings are presented in easy to understand formats or charts, depending on the nature of the work and your needs.

  • Connector.

    Follow-up

    We follow-up completed projects with a call or meeting to make sure that you have all the information you need.