Research and analysis services by Insight Researchers

Since we help businesses find information that they need but often don’t know how to find, the nature of our work is sometimes hard to categorize.

Popular terms for the type of work we do include

  • Market research
  • Market intelligence
  • Business research
  • Competitive intelligence
  • Business intelligence

Regardless of how it’s called, our clients understand that the work is necessary — the equivalent of doing due diligence or risk management.

Clients engage Insight Researchers because they want business insights to recognize changes in the business environment early on … to minimize the chance of unpleasant surprises.

We research and analyze people, companies and industries & markets. Our case studies describe some of these project types in more detail.