Knowledge is power. You’ll be in a stronger position to make important business decisions if you better understand companies of interest.
Company research may be for
Insight Researchers can help you identify and learn more about specific businesses.
In-depth company profiles provide a detailed overview of a target company. They are the starting point for comparative benchmarking and will give you a better understanding of how the business works.
The information you need is not always easy to find. While you can search Google, and find a lot of information about a company on their website, the breadth and depth of that information is limited.
Insight Researchers has the skills and tools to dig deeper. By looking using a wide variety of open and fee-based sources — and possibly conducting interviews too — we can obtain and analyze the information you need.
Company profiles can be customized to your needs. Topics commonly covered are
Identification of leads/prospects
The ease with which you can target prospective customers is industry-dependent. Some B2B companies can target almost any business while others focus on specific vertical or horizontal segments.
But what do you do if you are targeting customers with a very narrow focus, and mailing lists don’t exist? Insight Researchers can help.
Identification of competitors
In some industries, it’s easy to know exactly who your competitors are. In others, or if you’re heading into new markets, you might not be sure who you’re up against.
Insight Researchers can help you learn more about the competitive landscape
Of course, once you identify them, the next step is to learn more about their offerings, go to market strategy, messaging, customers and more. That’s where the company profiles [link to that section] help.
Many of Insight Researchers’ clients place a high value on our vendor comparison research.
Vendor comparisons provide information vital to making the right decision
Knowing what else is being offered in the marketplace can allow you to differentiate from other vendors to achieve a competitive edge.
Understanding best practices within your own or adjacent industries can enable you to adopt what works best and learn from some of the mistakes of others.